Sep 16, 2018 in Analysis

Body Language in Business

The vast majority of the impact that any communication makes is body language – the way one moves, one’s gestures, expressions, micro-expressions, tone and pitch of one’s voice. All of this is processed as information by a person one talks to. The goal of this paper is to show that knowledge of how crucial non-verbal communication is in comparison to what is said, give a basis to know how to form communicates in everyday life and business. 

The example of a car dealership gives a direct idea of how easily body language translates to business transactions, but the video provides multiple indirect examples. If a business partner tries to convince someone to join in a new transaction or investments, it is only natural that he may speak about it in superlatives. However, by paying attention to his behavior, perhaps similar to that of President Nixon at his press conference about Watergate investigation, uncertainty or even untruthful statements can be spotted and one pulls back from a damaging investment. The awareness of body language can be taught and learned. As the narrator has said, politicians use that kind of mentoring rather often. Observation of one’s body language can be made on multiple occasions, preferably public speaking in class or at a party but also standing in front of a mirror or a camera and carefully analyzing one’s movement and expressions. As the narrator states, the body language of every person is slightly different (AJ Broadcasting Creation, 2011). Therefore, close attention should be paid to everything since it may be the way a unique body communicates. 

From examining the video, I can say that awareness of non-verbal communicates made and received is crucial for successful communication. As communication in business and in everyday life is mostly built out of non-verbal part, the ability to consciously read and react to it is an important skill in life.


  1. AJ Broadcasting Creation (2011, June 28). Secrets of Body Language [Video file]. Retrieved from



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