A snack called Pirates Booty needs to extend its market, and the companys goal is England. This business has many chances to be accepted in England due to the cultural features that unite this brand and a target area. In the consciousness of many people, the history of England is associated with the era of reckless pirates, who robbed the ships, drank much rum and had a life full of joy. The romantic period of the seventeenth century is described in history as an adventurous and amazing time. Since that time, pirates have been perceived like honorable adventurers, but not like criminals or bandits. This image was widely used in literature, later in performances and movies. Children are those who admire the history of pirates and thus, Pirates Booty is designed specially to target this consumer group. The success in distribution of this snack in England can be achieved due to such factors as cultural aspect, motivation and the business-relationship.
The cultural aspect predetermines that the brands name is closely connected with English culture. This fact means that the manufacturer may use the cultural aspect in order to present the product as the part of Englands origin. Despite the fact that pirates existed in many countries, England is considered to be the motherland of all pirates (Cusic & Faulk, 2009). Hence, the popularity of the product in England may be increased. It also can be increased due to the spreading of the pirate-boom advertisement. Moreover, the cultural aspect may help to simplify the implementation of pirate design in the country, which history is overfilled with the stories about the brave sailors who boarded the ships and searched for treasures on desert islands.
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Motivation means that England has all necessary conditions that help to start up own business there. The United Kingdom is considered to be the easiest place to set up a business in Europe. According to the World Bank, it takes an average of 13 days to establish a business operation in the UK (Wall, Muqavile & Sharp, 2012). Hence, setting up headquarters in the UK is a very beneficial decision for ones business. The UK bank is the first bank in Europe and the sixth in the world in the rate of the best places for a business headquarters.
The business relationship with England has many benefits for establishing a new business. For instance, the British commerce doesn't require joint ventures, performance bonds, guarantees, technology transfer or local management participation. Moreover, the UK tax system is simplified for the foreign investors. The small companies pay tax at a rate of only 20% on profits up to ?300,000, while the companies with profit over ?1.5 million are taxed at 26% rate. Moreover, the tolerant policy of the UK government does not discriminate between the local firms and foreign businesses (Rosenthal, 2012). One more significant benefit is that the headquarters in the UK gives an opportunity to easily enter and explore the European market.
As a conclusion, it can be said that Pirates Booty can achieve more popularity, if the company spreads its influence in England. According to this fact, this business will be accepted in England, if one takes into consideration some significant facts. First of all, it is the design of the product. Historically, people associate England as a place where the pirates legacy was started. No doubt, that many other sea-countries have also made a significant contribution to the stories about pirates, but England, probably, has the most powerful effect. Hence, two terms like pirate and England receive the self-connected meaning in the peoples consciousness. The second factor is motivation which means that the investor has the beneficial conditions for running his/her business in England. The business-relationship in England also predetermines the low tax rate which motivates the foreign investors to run the business in the UK. To sum up, one can say that Pirates Booty has many chances to achieve success, if the company extends its market and establish its headquarters in England.